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John Lewis X Saatchi & Saatchi -
AI Concept Art
Client: John Lewis x Saatchi & Saatchi
Project: Concept Art
Tools Used: MidJourney, Photoshop
This project involved visualizing concepts for John Lewis’s renowned Christmas window displays.
Working with basic briefs, the AI generated unique ideas that brought a magical and unexpected element to the visuals. For example, one concept involved a massive sleepover scene that extended beyond the window and into the street, an idea that was sparked by AI. The use of AI allowed for spontaneous creative breakthroughs that elevated the pitch deck visuals, making the designs more dynamic and playful.
This project showcased the power of AI in bringing fresh and imaginative approaches to traditional display design.