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G42 - ‘The Choice’ - AI Commercial
Client: G42 x Mercedes
Project: Commercial
Tools Used: ComfyUI, Luma Labs, Runway, MidJourney, Stable Diffusion, Cinema 4D, Photoshop
We crafted the visual content for an online commercial featuring Lewis Hamilton, set against an expansive LED backdrop. In collaboration with Supercollider and directed by Mike Christie, this project brought AI-driven storytelling to the forefront.
Our goal was to create visuals that echoed Hamilton's message on the uncertain future of AI. Using ComfyUI for node-based workflows, Stable Diffusion for precise image generation, and 3D modeling for accuracy on Mercedes latest F1 equipment, we tailored each scene with care. AI was also used to interpolate between keyframes, ensuring smooth transitions throughout.
The result was a visually cohesive set of animations that enhanced the commercial's futuristic theme, making it both striking and immersive.